telemarketing

Often maligned and frequently misunderstood, telemarketing can be extremely effective in providing an opportunity to make one-to-one contact with the prospective buyer at a very low cost.

In most businesses the telephone can be used more effectively and can form a fundamental part of your marketing mix. Not high pressure selling but sales calls to customers finding out whether their needs are all being met and to find ways in which you can add value. The first place to start is your existing customers or your past customers who haven’t bought from you for some time. The secret is not to make them sales calls but to make them genuine service or information gathering calls. Not hard sell, just good service, which very few people do. Don’t use people who don’t like making telephone calls; find someone who does, even if it means using an outside agency.

Using the telephone in combination with direct mail can be very effective.

There have been tests carried out where a mailing has been sent out on its own and an identical mailing sent to a similar list this time followed up with a phone call. The mailing that’s followed up with a phone call has improved the response rate by as much as 500%.

How many times have you read a letter or brochure, thought it was quite interesting but then put it down intending to do something about it later but never do. If someone were to call you, remind you about it and give you chance to do something about it there and then on the phone there’s a fairly high chance that you would do so. If you send out a mail shot there will always be a number of people very close to responding but need that little extra push before they do. One shot marketing rarely works. If you are a small or medium buisiness and want to ask a question about effective telemarketing just use our answers form below.